The Psychology Of Color

No Doubt, Color Affects Us

We probably all have our own favorite color, and that color speaks volumes about us. Our personalities are often characterized by a color, and even if we don't wear clothing in that color, it can often be found in some of our favorite items scattered around our homes. What researchers have discovered, and what mystics have known for centuries, is that color affects our lives in a very up-close-and-personal way - that is, through our bodies. Psychologists and physiologists believe that color can affect the systems of the body and some of their findings are included here.

Red Is For Ambition And Pink Is For Calm

The color red is a very intense color and has been shown to have an effect upon blood pressure. It also stimulates the adrenal glands, which in turn increases our strength and stamina. When red is lightened to pink, it helps to relax the muscles. Pink tends to have a very calming effect upon us. The associations made with the color red include the most obvious, anger. However, it is also the color of ambition and vitality. It has the dual propensity to evoke either irritation or dispel negative thoughts. Pink has the opposite effect of red and induces calm, protection, warmth and nurturing feelings. Red is, at times, associated with sexuality while pink has ties to unselfish love.

The Most Upbeat Of All

Orange has been proven to be a stimulus to the sexual organs. It also can be beneficial to the digestive and immune systems. It has only very positive effects upon the emotional state as it relieves feelings of self-pity, lack of self-worth and unwillingness to forgive. It's a wonderful anti-depressant and opens the emotions to positive feelings.

Yellow-Serious And Frivolous

The lymphatic system is activated by the color yellow. This color also stimulates the brain and makes muscles more energetic. It is a happy, uplifting color, similar to orange. It encourages optimism and builds self-confidence. Yellow's more serious side is associated with intellectual thinking, including the aspects of discernment, memory, clear thinking, decision-making and good judgment. It also helps with organization and in the understanding of different points of view. The downside of yellow is when it appears dull. In this instance, dull yellow can bring on feelings of fear.

Green Is Good For The Heart And Mind

It is said that the color green is good for the heart. Physically and emotionally, green brings physical equilibrium and relaxation. It relaxes the muscles and slows the breathing. We tend to breathe much deeper when in a green environment. Green generates the feelings of calmness, comfort, relaxation and even a sense of laziness. Our emotions feel balanced and soothed. Perhaps this is because of the association with nature. However, if the green is very dark or is a grayer shade of green, the effect may be quite the opposite. Decay and death are associated with olive greens and these colors can actually have a negative effect on both physical and emotional health. Have you ever noticed how cartoon characters turn a nasty shade of green when they are sick?

The affect of color on the bodies of human beings is slowly becoming acknowledged in Western societies. Since it isn't developed in a laboratory, the facts may seem nebulous. However, you can check it out yourself. What color is your favorite shirt, blouse, or sweater? How do you feel when you wear it? Hm. Maybe there is something to this after all.